Become Customer Focused with unified data view
- Personalize customer experience on-site/app
- Personalization across the customer lifecycle
- Personalize emails and send them at the right time rather than guessing
- User Machine Learning to go deeper and model future customer behavior
- Find segments of customers to under for look-alike marketing
- Find cross-sell opportunities
LJ Consulting Expertise
- Documentation of business requirements
- Development of a plan to create a unified view
- Developing data pipelines to consolidate data
- Creating speed efficiencies in existing data pipelines and flows
- Developing APIs to send real-time data to other systems and tools
- Customer and Marketing Reporting with combined data
- Onsite personalization is driven off of the unified view
- Email personalization
- Cross-channel personalization
Technical and Marketing Task
- Visual Studio – ASP.NET core 6.0 (WebAPI)
- Entity framework/ADO.NET for Azure SQL DB
- Authentication/Authorization with Token Based Mechanism
- Logging: Finning Logging Nuget Package
- Unit test: xUnit framework
- Swagger Integration: Link below for Implementation Reference.
- Azure App Service or API App with Service Principal.
- Azure key Vault for Secure key management.
- Azure DevOps Pipeline.
- Synapse
- Adobe Analytics
- Adobe Experience Manager
- Adobe Launch
- Adobe Target
- Elogua
- Tableau
- BigQuery
- Google Analytics 4
- Google Tag Manager
- Google Data Studio
- Google Sheets
Next Step
Let’s figure out how LJ Consulting can help you.
