We work with Adobe Analytics (formerly Omniture Sitecatalyst), Adobe Launch, Google Analytics, Google Tag Manager and many more.
Web Analytics Audit
- Identify problems with current web analytics installation and data collection
- Identify areas of opportunity to leverage existing web analytics tools, marketing technology stack to enhance data collection and analytics implementation
- Ensure accurate and useful data collection in the context of your business objectives and stakeholder needs
Web Analytics Tool Implementation and Management
- Manage implementation requests from internal stakeholders
- Develop a process and plan for tag management
- Maintain quality control to ensure reducing redundancy and faster page loading